New 2026 Toyota Prius

2026 Toyota Prius | Built to Take You Further


The 2026 Toyota Prius, now available at Ourisman Toyota of Richmond in Henrico, VA, is designed to elevate your driving experience. Its appearance speaks as loudly as its performance, ensuring you'll turn heads and outlast the competition with ease.







What is included in our price - All prices include applicable manufacturer rebates and incentives (dealer retains incentives), and destination & delivery,. Incentives and pricing may depend on manufacturer incentive program expiration dates which can vary. Additional rebates and incentives like military, loyalty, diplomat or college graduation may apply and may give you additional savings; but are conditional in advertised prices. See the dealer for further details.

What is excluded in our price - All advertised prices exclude taxes, tags, titling fees, additional fees as allowed by law, and dealer processing charge (not required by law): of $899.

Other Considerations - Advertised prices may not be compatible with "special factory financing". MSRP Is the Manufacturers Suggested Retail Price. Actual dealer pricing may vary.

Images- Due to availability, some pictures may be stock photo examples and not the actual car itself. These photos may not reflect the exact vehicle color, trim, options, or other specifications. Some vehicles may be in transit to the dealership. Please call or e mail prior to arriving at the dealership to confirm availability.

Availability- All Vehicles are subject to prior sale and may not be available. Check your dealer for specific vehicle availability. All financing is subject to Lender approval based upon Customer approved credit. Ourisman is not a Lender, but will assist Customer with Lender required submissions at Customer request.

Disclaimer- Ourisman makes every effort to provide accurate information. Please verify options, price, and incentive eligibility prior to purchase by contacting the dealership for verification and availability. Pricing is subject to change without notice to correct errors and omissions. Manufacturer incentives and vehicle features data are provided by third-parties and are believed to be accurate. Neither the dealer nor website provider is responsible for any inaccuracies contained herein, and by using this application you the customer acknowledge the foregoing and accept such terms. Please contact the dealership for details and availability.

Our Credit Card Merchant Services provider charges a convenience fee for all credit card payments. This fee is passed on to our customers as a 3% fee from our credit card merchant services provider if you choose to use this form of payment and is not charged on any other form of payment.

Trim Levels

Each Prius trim offers a unique blend of features and capabilities:

  • LE: Enjoy standard 17-inch alloy wheels with covers, fabric seat trim, and the Toyota Audio System with 8" touchscreen.
  • Nightshade Edition: Stand out with 19-inch black finish alloy wheels, SofTex®-trimmed seats, and black exterior accents.
  • XLE: Experience enhanced comfort with heated SofTex®-trimmed seats, a heated steering wheel, and 19-inch alloy wheels.
  • Limited: Indulge in premium amenities like heated and ventilated front seats, a 12.3-inch touchscreen with JBL® Premium Audio, and integrated navigation.

Interior & Exterior

The 2026 Prius is spacious and well-appointed. The hatchback design provides ample cargo space for all your gear, while the available SofTex®-trimmed seats offer a touch of luxury. Enjoy the convenience of a proximity key with push-button start.

The Prius' aerodynamic exterior showcases a bold, modern design. LED headlamps with auto on/off functionality and daytime running lights provide excellent visibility, while the available 19-inch alloy wheels add a sporty touch. Experience open-air driving with the available panoramic fixed glass roof, and make a statement with the exclusive Nightshade Edition's blacked-out accents.

Technology

Take a look at the different tech features that make this car more enthralling.

  • 8-inch or 12.3-inch Toyota Audio Multimedia touchscreen
  • Wireless Apple CarPlay® and Android Auto™ compatibility
  • SiriusXM® with 3-month Platinum Plan trial subscription
  • Available Wireless Digital Key with Smart Door Lock

Safety

Your safety is paramount, and the 2026 Prius delivers with Toyota's advanced safety features:

  • Toyota Safety Sense™ 3.0
  • Blind Spot Monitor with Rear Cross-Traffic Alert
  • Front and Rear Parking Assist with Automatic Braking
  • Available Panoramic View Monitor

Schedule a Test Drive


Experience the 2026 Toyota Prius for yourself by scheduling a test drive at Ourisman Toyota of Richmond. Our knowledgeable staff is ready to help you find the perfect Prius to fit your lifestyle. Visit us at 9319 W Broad St in Henrico, VA, and discover why the Prius continues to be a leader in hybrid technology and efficiency.

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  1. Ourisman Toyota of Richmond

    9319 W Broad St
    Henrico, VA 23294

    • Sales: 804-655-0361
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Get in Touch

  • Contact our Sales Department at: 804-655-0361
  • Monday8:30AM-8:00PM
  • Tuesday8:30AM-8:00PM
  • Wednesday8:30AM-8:00PM
  • Thursday8:30AM-8:00PM
  • Friday8:30AM-8:00PM
  • Saturday9:00AM-6:00PM
  • Sunday11:00AM-4:00PM